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About Sickkids
About SickKids

January 9, 2012

SickKids Raises $133,859 for United Way

With staff participation levels up seven per cent, Melody Hicks and Gary Nero have a lot to be proud of for their efforts in organizing the 2011 United Way campaign at SickKids. The campaign was recognized by United Way Toronto on the Employee Honour Roll and list of Leading Organizations, with 40 individuals personally pledging $1,000 or more.

“We are dedicated to improving the lives of patients and families that come through the hospital,” said Jeff Mainland, Vice President Strategy, Performance & Communications at SickKids and United Way Campaign Executive Sponsor. “By supporting the United Way, we extend this commitment beyond our doors.”

Employees raised much of the money by gaining pledges online and in person. Fun activities helped give the campaign a strong presence throughout the hospital. Costume and pumpkin-carving contests enabled different departments to use friendly competition to boost fundraising. The campaign also featured an art show and silent auction in the atrium. A 50/50 draw and donation boxes throughout the hospital rounded out the effort. In total, $133,859 was raised for United Way Toronto.

Funds raised through the SickKids campaign went to the United Way Toronto Community Fund, which supports strategies aimed at improving social conditions. Learn more about United Way Toronto.