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About Sickkids
About SickKids

January 17, 2014

SickKids pain management app: The best of the best

The Pain Squad app, developed by Toronto marketing agency Cundari for The Hospital for Sick Children, was the big winner at this week’s Marketing Agencies Association Worldwide Globe Awards.

More than 120 judges from 15 countries reviewed over 300 campaigns from 25 countries in their search for winners, and the Pain Squad was named the Best of the Best in the world.

The idea for the app is Dr. Jennifer Stinson’s. She has been studying the invention for several years and will launch it in the spring in the Apple App Store. The app engages children with cancer in a digital game which tracks their pain and helps them to communicate about it with health professionals. With the app, Stinson hopes that kids with cancer will be better able to monitor their pain and manage it more effectively.  

Stinson, who started her career as a nurse at SickKids, completed a doctorate in 2009 and now holds a unique role as a nurse clinician-scientist.

She is a Peter Lougheed CIHR New Investigator, a Scientist in the Child Health Evaluative Sciences program at SickKids Research Institute, a Nurse Practitioner in the SickKids Chronic Pain Program, and Associate Professor in the Lawrence S. Bloomberg Faculty of Nursing at University of Toronto.

“She is a stellar example of a clinician-scientist,” says Pam Hubley, Chief, Professional Practice & Nursing.  “Our future in research is enhanced by research scientists like Dr. Stinson. Indeed, the academic trajectory of our clinician-scientists continues to be a priority of the Research Institute.”

Stinson is pleased that her invention is receiving kudos and excited about the add-ons to the app that a PhD student in her lab is building and testing out.

“At the moment, children are using the app to track pain. With the add-ons, they will be able to track and manage their pain at home through distraction and physical strategies, and alerts will notify their health-care team if their pain is poorly controlled.”

See story in Marketing Magazine

Read more about Jennifer Stinson and her work

See our earlier story about the app