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Media Relations

All media inquiries and requests for media interviews, patient information or hospital information are coordinated through the SickKids Communications & Public Affairs team. 

Media relations policies

As a publicly funded health-care institution, SickKids is committed to keeping the public informed about the organization’s activities, while also upholding our responsibility to protect the privacy and confidentiality of our patients, families and staff.

All SickKids-related inquiries from news media and external organizations must go through Communications & Public Affairs. These may include requests for information, photos or videos, podcasts, as well as interviews with staff, volunteers, patients and families (onsite or virtual).

Media onsite

Members of the media who wish to come to the SickKids campus must submit requests to the Communications & Public Affairs team in advance. Consideration will be given to the scope of the requested visit (including photo/video shoots), potential disruption to clinical or research activities, and any other relevant factors that may impact SickKids operations at the time of the request.

A representative from Communications & Public Affairs must accompany all members of the media and photography/film crews while at SickKids.

Release of patient information

SickKids is committed to the privacy of our patients, families and staff. All media inquiries pertaining to patients at SickKids – including patient information, condition reports, interviews with patients, families and/or the patient’s clinical team – must be directed to Communications & Public Affairs. Information will not be released without express consent from the patient and/or the patient’s parent or legal guardian.

Patient condition report definitions

If consent has been given, a one-word condition report may be released to media. All North American hospitals use the same one-word condition reports:

  • Good: Vital signs such as pulse, temperature and blood pressure are stable and within normal limits. Patient is conscious and comfortable. The outlook for recovery is good to excellent and the patient may soon be discharged.
  • Fair: Vital signs give no cause for concern, but the patient may be uncomfortable or have minor complications. The patient is conscious, and has a favourable outlook.
  • Serious: Acutely ill, but improvement is possible. Vital signs may be unstable or not within normal limits (if appropriate, patient may be described as “serious, but stable”).
  • Critical: Questionable outlook. Vital signs are unstable or not within normal limits. There are major complications; death may be imminent.

Communications & Public Affairs contacts

During regular business hours (Monday to Friday, 9 a.m. to 5 p.m.):

Communications & Public Affairs Department
Phone: 416-813-5058

Nelson Paiva, Communications Coordinator
nelson.paiva@sickkids.ca

Media inquiries should be directed to:
Jessamine Luck
jessamine.luck@sickkids.ca

Sarah Warr
sarah.warr@sickkids.ca

Suzanne Gold
suzanne.gold@sickkids.ca

Outside of regular business hours or on weekends/holidays:

Phone SickKids Locating at 416-813-7500 to have a member of Communications & Public Affairs paged.

Our latest news

January 21, 2021

News release: Updated COVID-19 school operation guidance document released by SickKids-led group

Experts stress that in-person school with strong application of the recommended enhanced infection prevention and control strategies and a robust testing strategy is the best option for children of all ages.

January 21, 2021

Full document: COVID-19: Guidance for School Operation during the Pandemic

SickKids-led group of Ontario experts updated their guidance document on school operation during the COVID-19 pandemic. The most significant changes include testing recommendations, enhanced physical distancing and non-medical mask use, emphasis on cohorting and updates to the section on mental health and wellness.

January 19, 2021

Choosing the future of paediatrics wisely

Dr. Jeremy Friedman, Associate Paediatrician-in-Chief at SickKids, shares his perspective on why paediatrics has been slow to embrace the Choosing Wisely movement to reduce unnecessary tests, treatments and procedures.

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